Business Lessons in World of Warcraft
by Elizabeth Harper 
Mar 13th 2006 at 10:45AM
While some wonder if we're learning the right things from
WoW, others wonder if we aren't paying attention to the right things - specifically how World of Warcraft can teach
us how to work together in a business environment.
Tech entrepreneur Joi Ito (whom we've mentioned before) spoke this weekend
at the ScreenBurn Beta Festival on the lessons businesses might pick
up from managing a Warcraft guild. I personally have to wonder why Warcraft is chosen as the example when any
multi-player game can have the same teamwork and guild management issues - perhaps its massive popularity is just
starting to make these parallels obvious as business-oriented people are pulled into the game world.Update: Ito has a lengthy blog post discussing the topic, as well. Good reading!
Filed under: Guilds
Reader Comments (Page 1 of 1)
Veronica Mar 13th 2006 11:00AM
The reason he chose Warcraft is because he loves it, and actually plays with some "who's who" of the tech world.
From his own blog:
http://joi.ito.com/archives/2006/02/10/world_of_warcraft_the_new_golf.html
They have a guild called "Who Knows?" Still not clear on exactly what that means...
Joi Ito Mar 15th 2006 7:59PM
Our guild is called "We Know"... why? I don't know... but now there appear to be a number of spoofs and parody guilds starting. I use WoW as my example because I don't know any better. ;-P