I have no intentions of purchasing gold as I think that it detracts from the spirit of the game. I am also not thrilled about farmers everywhere as it not only drives up the price but also increases the scarcity of some items. When examining the time=money concept you need to look at it from a personal and business perspecive. Time=Money=Revenue. The more time that is spent grinding for rep to get the epic mount, and the time spent grinding to be able to purchase the epic mount means that Blizzard will be farming your money. The longer you play the more more they make. When 10% of your time is spent running between/for quests that is 10% of your fee/time that not spent actually playing. By making the prices on many items, not even considering the AH, high you will play longer to get that item. For the casual player these items become unobtainable. This, is effect, causes the farming issue. Ironically, this is a game that really has no end so a person that enjoys the game will continue to play (and pay). But for a person that would like to have the items, and does not have the days on end available to play, they will feel the need to purchase gold. I think that Blizzard has done a pretty good job in scaling the value of items up as the levels increase and it is just a matter of inflation. A higher level item cost more, but you also make more at higher levels. That scale sounds ok, but remember how long it took you to make that first 10g. A simple way for people to save more money may not be as simple as just slashing the price but by doing little things, such as decreasing the price of repairs. That simple act could save many people alot of money and decrease the need for more gold.

Blizzow

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