Had a Staff Of Jordan drop during a guild Ulda run. My GF had wanted one for so long that her toon had actually grown out of it, and I ended up winning it on the roll. I did the nice thing and decided that I'd split the profits between the five guildies in the instance group.
I checked the AH after the run, and gee whiz, there's two on sale already. One for 250G and the other for 180G. Not wanting to saturate the market, I left it for a week then put it up for 200-250.
About five seconds later some shark puts theirs up for 180-200.
I think eventually I knocked the price down to about 180G Buyout, but it still wouldnt shift. I took my time, and decided "hell, it only takes one slot in the bank, who cares how long it takes to sell, some idiot will want it bad enough." and left it on AH for 180 - 200 regardless of what everyone else was selling it for.
After having this thing on me for about 3 or 4 weeks (and having my guildies ask "btw have you sold that epic yet" every now and then), someone finally put a bid on it at 180G, which it consequently sold for.
I took about 7G more than the others for unspecified damages (about 1G a pop per unsuccesful auction).

So long story short, after 1 month, about 7 auctions, and numerous guild tells, the Staff Of Jordan made five people 35G richer.

Next time, I'm not splitting the profits.

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