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1-09-2007 @ 12:55PM
The expansion will keep and/or get back established player, but it will actually be a barrier to getting new players. People's mindset will either be, "Now I have to buy the Original WOW game AND the Expansion AND pay $15.00 a month - it's too much money, or it will be, "The players in this game now, are so advanced, they are already into the expansion, what are my chances of being competitive in this environment." So it will be a trade off. Blizz would have been better off financially and still be attracting more new subscribers if they had raised rates instead of making the expansion content a separate purchase. The new content still could have been introduced with the same type of giant marketing campaign.
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