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1-09-2007 @ 6:29PM
If you look over the past couple of months WoW has had some awesome marketing going for them. South Park's season premiere episode (which had one of the highest numbers for downloaded SP episodes ever) featured WoW, there's been the marketing campaign using Office Space modified to show WoW, huge press releases about how much more popular this release will be over PS3 and Wii, and related articles in paper print. I think people are starting to get the buzz and many new people will pick up WoW (currently going for $19.99 at Best Buy) and the expansion (ditto for $39.99). If you consider how much PS3 games go for, $59.98 for this awesome online game (first 30 days are free!) is the best deal. Yeah, I expect to see 10 million customers by March, though I'm willing to concede that it could be sooner. I don't think this will be the peak - there's past customers sitting on the sidelines waiting to see what TBC is all about and if it's worth their time to return. I predict Blizz will hit 15 million by December.Bear in mind too, Blizz has added nearly a dozen servers all over (Europe and NA) in the past 30 days, they're talking about server splitting, and it sounds like they have more new servers planned in the upcoming weeks. I think they're on a better path based on lessons learned from their launch 2 years ago.
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