Midnight Launch Event: Gainesville edition
I pre-ordered months ago, and finally the night had come. A few days ago GameStop robo-called my phone to tell me to come down at 11:00, so they could pre-process the transaction and make the whole thing that much smoother. Anticipating lines and general hilarity, I got to the mall around 10:30. It took me a while to find the part of the mall where the line was; here's what I saw when I stepped out of my car.

The above line goes on for quite a ways out of the picture. But it turns out there were two lines, one for EB Games and one for GameStop. Fortunately I'd gone with the latter -- its line was much shorter, for some reason.

They didn't seem to be very close to letting us in, so I went around to observe the line.

The folks at the front of the GameStop line had gotten there at noon, but mall security made them go away, so they went to a movie and came back. They were kind of blurry, probably because they had been standing there for so long.

Every so often mall security would roll by, I guess to make sure we weren't about to riot or anything. Hi, mall security!

It got later and later, and eventually it became evident that they weren't going to let us in at 11:00. As it started getting perilously close to midnight, a security officer came out and told us that not only were they not opening just yet, but when they did, they would be escorting groups of five to the stores, and not letting another group in till a group came out. Yes, that's right, no mall raid for us -- GameStop and EB were strictly 5-man capped. The man in the blue sweater is clearly not impressed.

Here's one of the first people to emerge, and he has an intriguingly large bag. What could be in it?

Collector's Edition, of course! These intrepid souls were not only first in line, but seem to have actually brought a laptop to install the game on in front of everybody. Of course, without internet access, they wouldn't have been able to play, but who knows, maybe they had EVDO or something.

I'm not really sure, because soon after snapping that shot I got to go inside. GameStop's front window was totally devoted to BC ads, which seems kind of silly seeing as how I'm sure they sold out by the time the mall opened for regular business.

Money was exchanged and pre-orders checked, pre-bagged copies of the game were handed over, and strategy guides and t-shirts were offered at a 20% discount (though I didn't see anybody buy one).

So two hours and quite a few photos later, I found myself walking (under guard) through the empty mall with my very own Burning Crusade. They told me to stop taking pictures after this.

Since then, of course, I've rolled my Draenei and taken my main through half a level of Outland quests. I have to say, both Azuremyst Isle and Hellfire Peninsula are really outstanding. I am very well pleased with what I have seen so far of WoW's latest evolution. But I really can't kill one more demon, orc, or mechanical without passing out with my face in the keyboard, so it's bedtime for this blogger.

The above line goes on for quite a ways out of the picture. But it turns out there were two lines, one for EB Games and one for GameStop. Fortunately I'd gone with the latter -- its line was much shorter, for some reason.

They didn't seem to be very close to letting us in, so I went around to observe the line.

The folks at the front of the GameStop line had gotten there at noon, but mall security made them go away, so they went to a movie and came back. They were kind of blurry, probably because they had been standing there for so long.

Every so often mall security would roll by, I guess to make sure we weren't about to riot or anything. Hi, mall security!

It got later and later, and eventually it became evident that they weren't going to let us in at 11:00. As it started getting perilously close to midnight, a security officer came out and told us that not only were they not opening just yet, but when they did, they would be escorting groups of five to the stores, and not letting another group in till a group came out. Yes, that's right, no mall raid for us -- GameStop and EB were strictly 5-man capped. The man in the blue sweater is clearly not impressed.

Here's one of the first people to emerge, and he has an intriguingly large bag. What could be in it?

Collector's Edition, of course! These intrepid souls were not only first in line, but seem to have actually brought a laptop to install the game on in front of everybody. Of course, without internet access, they wouldn't have been able to play, but who knows, maybe they had EVDO or something.

I'm not really sure, because soon after snapping that shot I got to go inside. GameStop's front window was totally devoted to BC ads, which seems kind of silly seeing as how I'm sure they sold out by the time the mall opened for regular business.

Money was exchanged and pre-orders checked, pre-bagged copies of the game were handed over, and strategy guides and t-shirts were offered at a 20% discount (though I didn't see anybody buy one).

So two hours and quite a few photos later, I found myself walking (under guard) through the empty mall with my very own Burning Crusade. They told me to stop taking pictures after this.

Since then, of course, I've rolled my Draenei and taken my main through half a level of Outland quests. I have to say, both Azuremyst Isle and Hellfire Peninsula are really outstanding. I am very well pleased with what I have seen so far of WoW's latest evolution. But I really can't kill one more demon, orc, or mechanical without passing out with my face in the keyboard, so it's bedtime for this blogger.
Filed under: Events, Expansions, The Burning Crusade






Reader Comments (Page 1 of 1)
John Jan 16th 2007 9:15AM
As a UF alumni, I'm glad that not everyone is totally caught up in the football/basketball hysteria this year.
Raid or football match? Hmmmm..... if it could only be one, I would definitely raid. However, with only around 6 home games a years, I'd probably go to the game and raid the rest of the time.
Döt Jan 16th 2007 9:52AM
Grats dude! Sounds like fun was had by all. I couldn't stand outside where I live because it's like 4 degrees out. Hopefully the postman gets here soon with my package.
Panthro Jan 16th 2007 9:51AM
Go Gators. I spent much money at that Gamestop. Good times.
Sylythn Jan 16th 2007 9:51AM
Our store here had a 6-man cap...I'm pretty sure it has to do with crowd control and fire codes...most of the stores are rather small.
CSCIGuy Jan 16th 2007 10:03AM
What should I do after I install?! I can't make up my mind! I have 2 - 60's and other alts, should I focus on making them 70 or start a new one just to experience the new race(s). AHHHH, help!?!
gonzo Jan 16th 2007 10:21AM
Go Gators, Gainesville is my hometown! I'm going to pick up BC after classes this afternoon, can't wait.
Panthro Jan 16th 2007 10:46AM
Go Cure Cancer
.
.
Go Start a Fortune 500 Company
.
.
Go Raid Blackwing Lair
.
.
Go Gators
The Gator Nation is growing.
Rayze Jan 16th 2007 11:04AM
The EB Games at Northgate Mall in Seattle, WA had 2 lines: one for ppl who paid in full (had to show a special receipt w/ID) and the other line was for ppl who had only put down like $5 to hold their reservation (dumbasses like me). So they made us wait in that line, pay at the counter, give us the receipt then go to the back of the other line (which was considerably longer) to wait all over again just to receive the damn game and whatever else we pre-purchased. Ugh...I didn't get to bed until 4AM (the alliance gankage was unreal - where was all the horde?!) and to top it all off, I had to come to work at 7:30 Arrggghhhhhhh. Coffee anyone?
ben allen Jan 16th 2007 11:39AM
wow, another UF alum here, and longtime WoW Insider reader. it was neat to see the Gainesville mall in your pics. man, i miss living in Gainesville...
Brodie Jan 17th 2007 2:23AM
at my launch event, I thought it'd be great to dance, jump, and laugh at each other like people would be doing in line in WoW.
Alarius Jan 16th 2007 2:08PM
Lovely ol' Florida. Cheers from down here in Fort Myers!
futurebiblehero Jan 16th 2007 4:49PM
Ishua looks miserable there (as always). Damn I miss that Gamestop; I loved the employees.