EA buys 15% of The9
You may recall some rumors back in April suggesting that EA was planning on buying a piece of The9 -- a company that handles the management of several MMOs, including our own World of Warcraft, on Chinese shores. While the rumors seemed to come from a credible source -- Chinese newspaper Shanghai Securities News -- EA denied that any such deal had taken place, stating only, "There is no signed agreement with The9." Until, of course, this week, when we find out that there is.
Our friends at Joystiq are reporting that EA is purchasing a 15% stake in The9 and making The9 the sole publisher of EA's FIFA Online in China. What exactly does this mean for Blizzard? Perhaps nothing at all. EA doesn't own near a majority share in The9 -- and with World of Warcraft being a significant part of The9's business, it would seem ludicrous for them to make any major move against it in favor of their new friends at EA. But in EA's quest to grab their own share of the Chinese gaming market, EA now owns a piece of the competition.
Our friends at Joystiq are reporting that EA is purchasing a 15% stake in The9 and making The9 the sole publisher of EA's FIFA Online in China. What exactly does this mean for Blizzard? Perhaps nothing at all. EA doesn't own near a majority share in The9 -- and with World of Warcraft being a significant part of The9's business, it would seem ludicrous for them to make any major move against it in favor of their new friends at EA. But in EA's quest to grab their own share of the Chinese gaming market, EA now owns a piece of the competition.
Filed under: Blizzard, News items







Reader Comments (Page 1 of 1)
Chedder May 22nd 2007 6:34PM
First.
YES!
Chedder May 22nd 2007 6:38PM
Seriously though. We all knew EA was going to get into the Chinese pie eventually. (or maybe it's lo mein in China.) They're probably just trying to get in with an already established brand name, to sell more units. Nobody knows who John Madden is in China.
Bob May 22nd 2007 7:33PM
/spit on EA.
Beartoes May 22nd 2007 7:46PM
Facts:
The9 is the best MMO management company in China.
EA purchased Mythic, maker of Warhammer Online.
EA recently announced that Warhammer Online will be available in China.
Conclusion:
EA wants to use The9 as the management company for their new precious flagship MMO in the flourishing Asian MMO market so they heavily invest in it.
Swiftlydead May 23rd 2007 12:35PM
/spit on chedder
"FIRST!"