A couple more suggestions:

Give people a reason to stay in the guild. Whether it be just chatting it up, helping with questing/instance runs, crafting items/enchants/etc, or providing advice on boss fights or talent choices.

I wouldn't say its 100% essential to be 70, it would definitely make things easier. If you're sub-70, you're probably going to have some troubles recruiting higher level players to your guild.

Something else to consider is that people play at varying hours of the day. As a night-owl, I've left a couple of guilds because there were often no other guild members as late as I was. There's not much point in being in a guild if you're the only person on. I'm not saying that you should personally be on 24-7 to cover all hours of the day, but its something to think about.

Penultimately, don't limit your recruitment to only guildless people. I've noticed that at high levels, guildless players are guildless for a reason, like getting gkicked. Be wary of those players.

Lastly, its easy to throw out a /p after completing an instance run just telling your party members you're recruiting. A totally made-up number is that 1/3 people in a guild are not 100% satisfied with their current guild and may be convinced of switching.

Good luck!

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