I'm hesitant about wanting new mid-level content, and I understand why Blizzard isn't in any hurry to add it.

Who would this appeal to? Not to new players, since all content is new content to them.

Probably not to casual or heavy-casual players - I've been playing WOW pretty regularly (couple hours a day, so not hardcore) for a year, and I have one char at 70, another at 36, and a bunch in the 20s. I suspect it's possible to take two characters of each faction up to lvl70 with only a minimal overlap. For example, my lvl70 never quested in STV, or in Searing Gorge, or in Silithius, or Thousand Needles, or a couple other zones.

More mid-level content appeals then to the players who have already taken 4 characters to level 70 - hardcore players and those who have been playing for years. Most hardcore players are already satisfied by the continuing march of new end-game content. I suspect the target audience for new mid-level content is far too small to ever justify the resources required to create it. However, this group is probably over-represented on sites like this, hence the apparent high demand.

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