Find a need and fill it. If all guilds only recruit lvl 70's then what about all the players 1-60. You don't have to level them all. But if you invite enough of them they will have someone to group with.

Advertise to recruit all play styles. Get the casual levelers, the alt-aholics and the pro-gamer. If getting people keyed is the hardest problem then make that your schedule focus. Have certain nights for certain stages of the key. Have 1 or 2 raid nights if you think you can make it.

It also sounds bad but lower your standards. Perhaps recruit based on personality and not just skill or play time. Remember that you are trying to find that need and are filling it but you also need to find that need in the guild. Even the most lazy player can fill a need in the guild. If you have a need for people to be on late at night then look for those players, regardless of level. Even in raiding you can use people that aren't your favorite to fill a need until something better comes along. Treat them with respect and let them know what you want them to do and things will work out. Even a temporary guild member can fill a gap that is missing.

In the same breath you should have a couple trusted people you can openly talk with. Use their opinion to help you with your guild decisions. If someone is useless and no one likes them then perhaps its time to get rid of them. If people will tolerate that person than use them until he has overstayed his welcome.

There are a lot of dynamics to managing guild personnel. I would love to talk more on this but I'm all out of time.

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