My dad is a Disney fanatic, and he took the "backstage" tour at Disney World a few years ago. The stories he tells of the things that they track at that park are amazing.

For example, the hours the Disney parks are open are based on how many people they predict will visit the park on a given day. In the summer (when more people are there), the parks are open later. In the winter, the hours are shorter. The times are based on a magic number: 13. The parks are open long enough for people to ride/see 13 rides/shows.

Disney keeps track of everything, but they also survey like mad. They survey you in the park. They survey you in the hotels. They email surveys to you at various times after you leave.

Because it's completely online, I'm sure that Blizzard similarly has tons of hard numbers, and I bet that their number-crunchers are on par with the best. But I've been playing for over 2 years, and I've never been surveyed. If the only human feedback that Blizzard gets is when someone contacts them, then I think they may have a skewed view of how players feel and perceive.

Reply