Here's a short interview with the CEO of (now) Activision Blizzard Bobby Kotick
with an official inside view on the merger
that recently combined the Guitar Hero
company with the Diablo
company. He's definitely still speaking from an Activision viewpoint (he disses Rock Band
, which would be unacceptable
if he wasn't actually publishing their main competitor-- Rock Band
is awesome), but he lays out how the deal was a great idea for both companies and how Activision is looking toward the future of game publishing.
It's also interesting to hear him talk about the three major innovations in gaming recently-- interface innovations (such as the Wii controller
or the guitar for Guitar Hero
), social innovations (not just in MMOs but in terms of tournament and organized play), and production value, which is definitely something both Activision and Blizzard know about. The woman interviewing needs to learn how to interview rather than interrupt, but as a CEO, Kotick sounds like he knows what he's talking about. For now, anyway
, Activision Blizzard seems to be in good hands.
Filed under: Analysis / Opinion, Odds and ends, Blizzard, Interviews