Analyst: The9 did very well last quarter

Reader Comments (Page 1 of 1)

1-16-2008 @ 9:03AM

jrb said...

the problem with western companies publishing games in china is that the chinese government wants to keep some form of ownership in chinese hands. whether that means you open up shop in china, and employ chinese employees (as ubisoft have done with a codeshop), or using a third-party company to deal with the logistics of localisation as blizzard have done with the9.

I don't think it would be an easy step for EA to just dump the9 and opt for their own derivitive, primarily because of the costs and timescales involved, but also because as far as i'm aware they don't have that dedicated local presence of their own to take the place.

The old addage, if it aint broke, don't fix it.

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