How much money Blizzard is really making from 10 million subscribers

Reader Comments (Page 1 of 1)

1-24-2008 @ 7:38PM

Green Armadillo said...

Never thought I'd rush to Mike's defense, but he does have a point here. Far too many people make this particular math error, and I'm happy to see someone actually take the time to think about what the actual numbers are before they post about billions of dollars.

As to the actual box revenues, they might not be entirely negligible. This game still occupies a decent spot on the NPD charts more often than not, which has got to be worth something even though the price is much lower than it used to be. Also, Blizzard offers the expansion as a direct download, for which they presumably pay only bandwidth (some of which they can actually leech off their own customers via the Blizzard downloader).

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