Beerfest gave us the opportunity to get a mount. Harvest Festival gives an item that supplies a player with a stack of food/water that scales with level. Summer Solstice sends us into major 60 dungeons for a unique pet.

We don't need epic loot to be happy, we need the event to give us something substantial —or failing that, have an event of such magnitude that you feel you NEED to take part in it.

Ideally, there should be a Gettysburg style reenactment of the Opening of Ahn'Qiraj. Yearly, on realms that have had it open.

What if a holiday event completion gave the use of a new spell, on a 12 hour cooldown? Like the quest giver gives you a book that teaches a 3 sec stun to all classes.

What if holiday completion opened something substantially cosmetic to each class? Hunters get a new stable slot. Warlocks get a green fire animation. Druids get a stag travel form animation.

What if holiday completion gave a zone wide buff to increase damage or reputation? Or better yet, holiday quests increased reputations across the board.

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