Activision CEO talks about in-game advertising... is WoW next?

Reader Comments (Page 1 of 1)

3-07-2008 @ 11:14AM

Alveredus said...

If there WERE in-game ads, I think what we're talking about would be to go NASCAR with the "online sport" approach that things like Arena servers (and I predict, Raid Servers) represent.

Currently, there are a few raid guilds that take corporate endorsements/sponsorship.

I do NOT think it would effect live servers but I could see, for instance, Arena Servers where the Mountain Dew team (which gets payed to PvP professionally and has corporate tabards) fights the Nextel Team.

I don't think that would seep over into regular servers nor do I think it's necessarily a bad thing... and it would certainly be desirable for Activision/Blizzard as a possible eventuality.

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