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Bobby Kotick: Activision is "considerate of the culture" at Blizzard

Portfolio has an interview with Bobby Kotick himself, warchief of the Activision Blizzard clan, and in there, they talk about the merger itself (obviously), as well as Kotick's past and what he's trying to do with Activision Blizzard.

If you believe everything he's saying, then our favorite game company sounds like it may have landed on pretty good ground. Apparently Activision was originally trying to buy out Vivendi (Kotick says he'd realized that World of Warcraft wasn't so much a game as a full-fledged social network), but Vivendi made the counter-offer of a partnership instead. And while Kotick only chats briefly about Activizzard's other properties (he thinks facial and mouth movement will help videogames tell great stories -- sigh), he does say that Activision is a place where Blizzard can grow as a studio of its own, as compared to a faceless corporation like, ahem, EA.

All in all, Kotick doesn't sound like too bad a guy, although I can't imagine that any CEOs being profiled in something called "Portfolio" would. It does at least sound like he'll let Blizzard do their thing, although just as we've said before, while things are great now when the money is rolling in, there's no knowing what will happen in the future.

[Via WorldofWar.net]

Filed under: Analysis / Opinion, Blizzard, News items, Interviews

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