This is a good subject and can have several answers, but they are more try and error; test all the options at hand in a short period of time and see what's the best one you can use.
A very importan thing is that GL cannot be the RL, as before posted, the RL is the person in charge of the good raid function, therefore the boss, bosses never are liked very much (i'm one ;) ) because ppl tend to push to themselves and a good bosses look after the common wealth of the raid/company/etc. I used to be in a RL friends guild where the GL was a mere figure, didn't know how/when/why to do instances and I was the RL, all good until the ppl who didn't get loot complained about my (I gear guild progression over player, sry thats the way) "loot distribution" and he took over the RL, enough to say, total failure, massive drama, gquitting, etc.
Guild leaders and Raid leaders are like good cop/bad cop, they need to function that way or you won't get the desired outcome.
Another thing somebody say here once: Casual Raiders is an oxymoron; keep that in mind ;)

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