Aftereffects of the Activision-Blizzard merger
Unless something crazy happens, it seems that the Activision-Blizzard merger (which is really the Activision-Vivendi merger, actually) will go down without a problem -- shareholders are voting on it this week, so by next week we should see confirmation that Guitar Hero and World of Warcraft are under the same umbrella.Gamasutra has posted a nice long feature about what exactly that means, for both companies and for the rest of the industry. As we predicted, there probably won't be huge repercussions for either of the biggest companies involved -- both Activision and Blizzard will continue to go their own separate ways for now, sharing only a name among investors (Gamasutra even says the names on the game boxes won't change at all). The biggest impact will be on the little guys in between -- Activision's previous shareholders now have to answer to Vivendi (who will hold a majority stock in the company), and Viviendi's smaller division, the former glory of Sierra Games, will have to answer to Activision before publishing any of their titles.
And of course the other big consequence we've seen so far is that Bobby Kotick apparently feels he knows everything there is to know about the MMO game. Sure. For now, though, it's business as usual for both Activision and Blizzard -- if there will be any change in either company because of the merger, we likely won't see it for a while.
[via Blizzplanet]
Filed under: Analysis / Opinion, Blizzard, News items






Reader Comments (Page 1 of 1)
Oldbear Jun 11th 2008 1:48PM
Great screen shot.
Oldbear Jun 11th 2008 1:49PM
... oh, and I welcome our new Overlords! /bow
Kaljin Jun 11th 2008 2:20PM
Activision...ugh. Sucks they merged with Vivendi, but as long as they stay out of Blizzard, they can put Thrall in the next guitar hero for all I care.
Xioyn Jun 11th 2008 2:46PM
Level 70 Elite Tauren Chieftain in guitar hero FTW
NeSuKuN Jun 11th 2008 3:21PM
/agree
Ircasha Jun 11th 2008 3:19PM
Having ridden through a few mergers myself, it would be a safe bet that no matter what all concerned parties say in public, beneath the covers there are lots of changes planned (with brand new org charts and all).
It's all just a matter of time, my friends.
Kyn Jul 10th 2008 6:16PM
Apparently, you don't know Blizzard.
When people tell Blizzard to do something- like ship War3 before its ready...
.
Blizz says no.
PEople say to do it! they wave their hands in the air, get angry, make threats!
Blizz laughs at them.
And then the people wander away, because they recall that, in the end, Blizz will make them money.
And the world is good.