Skip to Content
7-02-2008 @ 12:45PM
This is only true if you think that the "Brand" is the individual games. The 'Brand' is "Blizzard", and any business will tell you, "Brand Loyalty" is more important than product loyalty. People who are loyal to the Brand will more easily go between products within the brand. Whats important, is keeping them within the Brand, not the products... Blizz gets the $ no matter what, and customers who stay within the brand, playing all 3 games essentially. I think WoW was in part as popular as it was because, it crossed genres, and looked and felt like other games within the brand. It made it easier for people already within the brand to go back and forth between games, and not feel disoriented. It was that way for me, I was a big Diablo fan, but, not really into the RTS titles, even though I did play the Original WC series. RTS just wasn't my cup -o-tea. The similarities to game play between WoW and Diablo made it easy for me to sort of 'jump in the middle' of WoW and not feel like I was learning an entirely new concept of game play or game.
First time? A confirmation email will be sent to you after submitting.
Members enter your username and password.
Enter your AOL or AIM screenname and password.
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.