World of Warcraft tops the PC gaming charts in the UK
by Daniel Whitcomb 
Jul 9th 2008 at 9:00AM
Calling the World of Warcraft an international phenomenon is probably not too much of an understatement. It's showing up in pop culture more and more, and its active subscriptions blow away the competition. Of course, there's always people who insist that the WoW craze will pass, that there's a WoW killer game just around the corner, and all that.
While this may happen some day, it doesn't look like that day is going to be coming any time soon. For example, the latest numbers on PC Game sales in the UK show World of Warcraft: Battle Chest reaching the top of the sales heap for the week, jumping up from the fourth position last week ahead of titles like Mass Effect and Age of Conan.
The surge in popularity might be attributable in part to the Worldwide Invitational. The hype was pretty hot and heavy both here and around the web, and I'm sure more than a few people might have hopped off the fence and decided to see what the fuss was about. Regardless, it's certainly good to see that WoW is not giving up its crown any time soon.
Filed under: Odds and ends, Blizzard, News items
Reader Comments (Page 1 of 1)
slainelf Jul 9th 2008 9:12AM
a tv advertising campaign has also helped .
mini mage is currently being shown :)
jrb Jul 9th 2008 12:35PM
aye.
in fairness, wow and the expansion don't appear to have been out of the top 10 PC games in "Game" (the shop) for a long time.
Ravenswing Jul 9th 2008 9:17AM
I think the surge in sales is probably because of Blizzard running the Mr T (and similar) adverts over here for the past few weeks. The WWI might have had an effect, but considering you would pretty much have to have WoW already to be bothered by the WWI, what's the point in then going out to buy the Battlechest. It is, however, enormously good value for people wanting to start WoW from scratch. I know that's what I did in November.
kolo Jul 9th 2008 9:32AM
Yeah I've seen a sudden surge in advertising + combine this with Summer Holidays starting = probably the real reason.