The Art of War(craft): How WoW as an eSport can actually work

The stars
Every sport has its stars. You have athletes like Tiger Woods being the face of golf, or Kobe Bryant being the guy you either love or hate in basketball (for the record, I've been a Kobe fan since he got drafted by the Hornets in 1996), or even Maria Sharapova for tennis, who doesn't even necessarily have to win in order to be fun to watch (I mean, look at Anna Kournikova). Tournaments, when they're in a televised LAN format -- as opposed to online, such as the Blizzard-sponsored 2008 World of Warcraft Arena Tournament -- means that audiences will actually get a glimpse of the players behind the characters. Just like sports stars, these players need to have some special quality that holds the interest of fans. Let's go through a few examples.
Readers of Blood Sport are probably familiar with Serennia, touted as the "best warrior in the world". He is partnered with Neilyo, who has garnered fame through his numerous PvP movies and is arguably the "best rogue in the world". The pair are considered stars in the Arena scene not only because of their superior play, but because of their controversial dynamic. Serennia is wildly notorious for his nerd rage, and for blaming his teammates before self-examination. Neilyo, on the other hand, is more reticent but is reputed to hate the guts of his most unpleasant teammate. This duo managed to finish third at the Worldwide Invitational despite having to work with a third player they'd never played with before (their teammate, Glorin, had visa issues and failed to make it to Paris). Drama. Nerd rage. Winning. They have the elements of a reality television show.
Then there's Hafu. At one point, she was considered the top female gamer in the world when she hit top marks in all three brackets in the Bloodlust, or BG9, Battlegroup, long considered by many to be the most competitive Battlegroup in the world (or at least the US; in Europe, Cyclone holds that distinction). Despite whatever her (many) critics might spew out, the fact is Hafu is a girl playing at the highest level of the sport. Because she's teamed with two players considered to be among the best in their class (Glickz and Rhaegyn, Warlock and Warrior respectively), her detractors often criticize her for being "carried" along. But she's a girl, and girls need to get more love in this sport -- or the game, in general. Like it or not, Hafu brings an element to tournaments that none of the other gamers -- no matter how good they are -- can.
There are other players, of course. These few are just examples of the eSport's potential "stars". Every good sport needs a poster boy (or girl). Team sponsors look for players with ability and marketability. That's just plain business sense. When the Championship Gaming Series held its first player draft, the first pick was Vanessa Arteaga, a DOA specialist who also happened to be, well, an attractive female. Her recent victory at the 2008 World Individual Finals proves that her draft wasn't all marketing hype, either. Needless to say, no matter how marketable a player is, they also need to know how to play.

What are stars without a story? As fake as professional wrestling may be, it's compelling to watch because there's a story. To a lesser degree, other sports have their own dramas and stories that keep an audience hooked. The same is true for eSports. While the true focus is always the gameplay, the side story of the players provides an interesting context. When Serennia and Neilyo won third place at the Worldwide Invitational with a player they'd never practiced with before, they were the highest-placing US team and many predicted that they would be win at MLG Orlando.
In a most bizarre twist, however, Serennia opted to play a Paladin instead of a Warrior or his usual tournament character, a Druid. Neilyo, the world's best rogue, played a Warrior. So despite finally playing with their regular teammate, Glorin, Serennia and Neilyo lost spectacularly at Orlando. Their first round loss was to Hafu's team, making it one of the most eagerly watched games in the series. Serennia's team lost again in the next round when he continued to insist on playing a Paladin. Despite what some players say about flexibility, sometimes you should play the class you know best. Their single win before being unceremoniously eliminated from contention was when Serennia went back to playing his more familiar Druid. As good as he might be with a Warrior or Druid, Serennia is one crappy Paladin.
This is drama because Serennia often makes bizarre strategic choices and bonehead plays that cost their team -- and he nerd rages on them. On camera. In the fast changing world of eSport team sponsorships, the next chapter in the partnership between Serennia and Neilyo might see them parting ways. Stay tuned.
The other eSport "star" I mentioned, Hafu, had her own story, too. Her team got sponsorship from MoB Gaming heading to MLG San Diego, but were subsequently dropped after the tournament for mysterious reasons. In Orlando, Hafu and co. returned to compete under their unsponsored banner Orz, and as luck would have it got matched up against MoB Gaming's new team, Shadowplay. Orz gave the Shadow Priest / Affliction Warlock / Restoration Shaman comp the smackdown in an entertaining show of eSports justice. Orz, who went to Orlando on their own dime, eventually went on to win the whole tournament, winning matches against heavily favored teams and even some grudge matches against some teams that have openly criticized Hafu for being "carried" by her teammates. Drama. Karma. Pure entertainment.
Just like in true (physical) sports, there are stories with the players. In many cases, the World of Warcraft Arena scene has a lot of haters and self-promoters. They play over the Internet, after all. But in addition to the players' stories, the MLG tells controversial stories with the game itself. Serennia's choice of Paladin exposes the class' weakness in the 3v3 format. As commentator Kintt explained it, a Paladin is a Big Mac compared to a Druid's Filet Mignon. The MLG tournament showed what worked and what didn't in class balance, and I'm pretty sure Blizzard has got its eye closely glued to the event.

In any sport, one important aspect is the commentating. This is one remarkable aspect of the GotFrag coverage of the MLG World of Warcraft Arena series -- the match commentary was very, very good. Kintt was the star player of team Pandemic who retired from competitive Arena play after the Worldwide Invitational. Kintt did an excellent job commentating along with Vhell, another Arena tournament veteran. The other commentator, Vansilli, was an MLG veteran but his inexperience with WoW Arenas prevented him from actually commenting on the matches. [EDIT: Vansili was actually a Call of Duty and CounterStrike broadcaster for years; although not a WoW competitor, an experienced commentator for eSports -- thanks to GotFrag director Alchemist!]
Both Kintt and Vhell were really fast and accurate on their commentating, so even if you couldn't catch all the action, you understood what was happening. This is key to eSports. A fundamental understanding of the game is required to actually grasp the complexity of the matches, naturally, but the commentators were so good that it made up for the speed of the game. Their analysis were fast and mostly spot on, with a few hiccups in mentioning targets and recalling spells, but were minor quibbles considering the pace at which they were talking.
I enjoyed all the live streams by GotFrag TV and it has been the most entertaining television for me for a while. I only began to truly appreciate the game as an eSport through MLG's management of the event and GotFrag TV's live stream. This is how eSports should work. Although there were a few subpar games from some teams -- with bizarre compositions like triple Rogue and questionable strategies like not using Nature's Swiftness at a critical time -- the tournament was extremely enjoyable overall. With commentators like Kintt and Vhell, it was extremely easy to follow the matches and more importantly learn from them.

All sports need a way to be seen. Although MLG has a deal with ESPN, the best way to appreciate the tournament is to watch the live stream. I've been critical of the Octoshape plug-in as a platform of choice for streaming, particularly in how the Worldwide Invitational was streamed, but the MLG coverage has just been spectacular. When it works, it's a really great platform, allowing the stream to be cached and replayed at the viewer's own pace anytime throughout the stream. [EDIT: Octoshape isn't required to view the streams, but is a first choice, according to GotFrag TV's Director of Broadcasting, Alchemist]
The spectator angles are a really exciting development for Arena matches, allowing players to see through the eyes of one player during the match. There was also a little-used omniscient overhead angle that allowed viewers to see the whole match, but I personally preferred the third person view which helped teach positioning on the maps and seeing the action up close. Blizzard has done a really good job of developing and enabling a spectator view in these tournaments, and I'm looking forward to refinements in their system. This is what every sport needs: a way to show off the game. Multiple camera angles. Instant replays. Live stream. Profit.
The sponsors
Like any sport, there are sponsors to keep the engine going. Team sponsors, tournament sponsors, advertisers for the broadcast... it's all part of the package. The major sponsor for the MLG PC Circuit was the HP Blackbird 002, which was plugged very heavily throughout the tournament. In fact, the grand prize for each leg was a Blackbird for each team member in addition to the $12,000 cash prize. The prize money was much smaller than the winnings in Paris, but the HP Blackbird 002 was a sweet bundle in the MLG circuit. And advertising does work, because even though I play on a Mac, I find myself wanting one just to play World of Warcraft.
Naturally, there's Blizzard, GotFrag, and incidentally MMO Champion, who provided an alternate stream that didn't require Octoshape. The live stream also had sponsors in the long breaks between matches. For an eSport to work, it needs more than stars, or their drama, or great commentators on a great spectator system -- it needs sponsors. Corporations willing to shell out money to make events like the MLG circuit happen.
Most importantly, there's you. There's us. We need to support these events, watch them, tune in and let those sponsors know their message is getting across. The more people who view these events, the more sponsors will be willing to invest in them. The more investment the Arena format gets, the more development and -- necessarily -- class balance will be brought into the fore. It's extremely entertaining television, and even fellow blogger Alex Ziebart, a self-confessed care bear, was enthralled by the matches (although not the long breaks).
Even if you're not big into PvP, I highly recommend watching replays of the MLG matches, as they do not disappoint. These are players playing at the highest level of the game, and there is something to learn from every match even if you don't intend to compete in the Arenas. More than all of the factors above, the most important element of a successful eSport is its audience. Although I know a lot of people think that Arenas have ruined the game, I sincerely believe that the more people who watch these tournaments, the better it is for the World of Warcraft.
Zach Yonzon writes the sporadically weekly PvP column The Art of War(craft) while watching live streams of Arena matches and teaching his eight month-old daughter Zoe Fable the meaning of peel, line-of-sight, and gib.
Filed under: Analysis / Opinion, Blizzard, PvP, The Art of War(craft) (PvP), Arena






Reader Comments (Page 1 of 2)
Marc Jul 13th 2008 7:21PM
Well, I took your advice and watched the first match they had. I must say that has to be the most lame sport I have ever watched. Im not a jock and I've been a geek since age 9 but why the fuck would I want to watch a bunch of teenagers shouting at their monitors? It's boring, if they were actually shouting at other people vs. an avatar then It might be entertaining. They are just sitting there of course, poker on TV is better than this, reason being is becuase all the player are present in one space.
Zach Jul 13th 2008 7:56PM
They don't show players during the match. They only show the game from the Arena view in 3rd person and sometimes overhead all the way through the end. If you watched people screaming at a monitor... I've no idea what you were watching.
Marc Jul 13th 2008 8:28PM
For starters, you linked to this, which I then had to decipher again what to actually watch
http://www.wowinsider.com/2008/06/23/gotfrag-releases-videos-of-their-3v3-wow-tournament/
Then I clicked the link to
http://www.gotfrag.com/wow/story/42561
Then I watched the video on "Page Two" the URL here of " CAPSLOCKCREW upsets *MoB* TurtleForce"
http://www.gotfrag.com/wow/story/42561/?spage=2
It might of been helpful to link to exactly what you wanted your readers to read vs. the click fest I went through. What exact video is an example of "I highly recommend watching replays of the MLG matches, as they do not disappoint"?
LK Jul 14th 2008 12:15AM
You just watched the first and probably the most pointless clip out of them all.
Scroll below and click on "Play Clip" button that is almost blending in with the background to get to the actual game replays.
Marc Jul 14th 2008 1:42AM
Ok, that was 100x better. However, it was still boring. People watch sports to watch people do amazing things. And I think thats why electronic gaming as a sport will probably never take off.
When I watch baseball I dont think "damm, thats a lot of fun, I wish I was playing baseball right now" because to be a pro athelete requires more than what 99.9% of people can do. But when you watch someone play video games, either online or at your buddys what is the first thing that comes to mind? How about "I can do that, I want to play".
So, maybe professional electronic gaming as a sport will take off when it becomes interactive for those that are watching. Maybe an all out Eve Online war on TV where I could actually participate and at the same time watch on my TV the superstars. I mentioned Eve Online becuase their world isnt sharded. Or a new Battlegroup Arena's, where the entire WoW Battlegroup can play against eachother in one massive AV style game and broadcast that on TV as well.
It will happen one day thats for sure, along with my other 100 ideas.
LK Jul 14th 2008 2:35AM
"I can do that, I want to play"
I agree that is the most important and compelling aspect of these videos. If you play PvP, especially arenas, each video just gets you more pumped up to play the next match, feeling as if you could've done better then or at least as good as those "pro" gamers.
This isn't exactly a bad thing. It is just different from watching real sports where you get pumped full of team spirit and rooting for the team. It just gets you wanted to play WoW again, which wouldn't be such a terrible outcome for Blizzard.
Thander Jul 14th 2008 1:52PM
The problem is that outsiders can't figure out what's going on. Look at football, baseball, or other popular sports. You don't need to know a whole lot to understand the game. After watching a few games you can see how good the pros really are.
On the other hand, Arena has 9 classes all with different spells and abilities with different requirements for use. A regular guy just turning on the TV can't get into something like that. Only players of the game can get into it. That is the problem with eSports, so I also believe they will never become hugely popular.
Thander Jul 14th 2008 1:53PM
The problem is that outsiders can't figure out what's going on. Look at football, baseball, or other popular sports. You don't need to know a whole lot to understand the game. After watching a few games you can see how good the pros really are.
On the other hand, Arena has 9 classes all with different spells and abilities with different requirements for use. A regular guy just turning on the TV can't get into something like that. Only players of the game can get into it. That is the problem with eSports, so I also believe they will never become hugely popular.
Thander Jul 14th 2008 1:53PM
The problem is that outsiders can't figure out what's going on. Look at football, baseball, or other popular sports. You don't need to know a whole lot to understand the game. After watching a few games you can see how good the pros really are.
On the other hand, Arena has 9 classes all with different spells and abilities with different requirements for use. A regular guy just turning on the TV can't get into something like that. Only players of the game can get into it. That is the problem with eSports, so I also believe they will never become hugely popular.
Thander Jul 14th 2008 1:57PM
Bah, lagging and double clicking = triple posts :(
Any mods delete these extra posts?
Wish there was a better comment system.
Havitech Jul 13th 2008 7:45PM
Playing WoW is very fun; watching other people play it, not so much. That goes for sports, as well. I guess that's just me, though, because so many people enjoy watching sports and so-called "esports." Maybe they're the weird ones and I'm normal?
Zach Jul 13th 2008 7:55PM
I suppose it varies. I love watching the sports I play, like basketball for example. I like watching the game played at high levels. I enjoy watching the MLG coverage because I enjoy Arenas, as well. And seeing the plays in the matches show clutch skills. I like to learn from that.
In the same token, watching sports I don't play bores me more often than not. So I guess it's different for everyone.
milsorgen Jul 13th 2008 8:15PM
video games are not a sport as i tend to think of the word, theres too much between the actual players (and their talent) and the outcome of their decisions. too many lines of code and wires between the supposed athlete and what is actually occuring. even poker is more sportslike in that regard, players pitted in a physical contest head to head
Zach Jul 14th 2008 2:48AM
I don't know about that. What does that make motor sports, then? Because I don't want to think less of Michael Schumacher as an athlete simply because he uses a machine. It takes skill to drive a car competitively. Just as it takes skill to play WoW competitively.
Jagoex Jul 14th 2008 6:35AM
It takes skill to play WoW competitively? When did this happen?
=P
Zach Jul 14th 2008 10:11AM
@Jagoex -- Riiiight.
Heleth Jul 13th 2008 8:16PM
I've been playing WoW for years, and have spectated tournaments in more mainstream tournament games like CS and Halo.
I've gotta say watching WoW has to be pretty impenetrable to any outside observer. Just the sheer variety of classes and abilities makes it near impossible to understand.
twh Jul 13th 2008 9:35PM
There's still a major flaw in trying to make wow an ESport:
If it wants to be taken so seriously, then, all the classes need to be balanced.
Explain to me why there are no paladins shown, and only rogues, warriors, locks, and druids?
kr3wman Jul 13th 2008 10:01PM
How come in fighters most people use top/high tier characters in tournaments?
Why wouldnt they? At that point, you wanna win. At that level, no one whines that X class or character are not present.
BG Jul 13th 2008 10:15PM
Its just an idea,but most fighting games are not taken seriously so thats not a good basis lol.
Go see FPS where everyones the same or RTS where there are 3 balanced options instead.
Another thing is that on most games balance is stable,if there is 1 OP guy he is the OP guy and the banned guy.
Eventually the community self balances istelf,people get used to the game.
WoW is a class of the month game,it changes so much that there is no stable balance.
People QQ because X was buffed/nerfed recently or because they hope Y gets a buff/nerf the next month.