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7-Eleven to have Wrath midnight release

In somewhat unusual news, 7-Eleven seems to be moving into the video game sales business in some capacity. I've noticed that 7-Eleven had sold a couple select games like Madden in the past, but I never thought much of it. I assumed they just had some deal with the distributor for that particular game.

However, that's not actually the case. Their Madden sales turned out to be quite the success, and their demographic is rather gamer heavy. Man, who would have thought a 24-hour convenience store would attract a lot of young gamers? My mind is boggled. As of this season, 7-Eleven has begun offering pre-orders of select major upcoming releases (such as Wrath of the Lich King) at their locations. All of their offerings will have midnight releases at the 24/7 chain, so your next midnight release party might just take place between a Slurpee machine and a beef jerky rack. I have a feeling they won't be holding any costume contests.

Oh, if you're curious, 7-Eleven says Wrath in November, too. Man, I could actually go for a Slurpee right now. AFK.

[ via Kotaku ]

Filed under: News items, Wrath of the Lich King

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