In case your ignorance is clouding your thoughts, this IS a website devoted to a particular video game.

Because celebrity heiresses or weather girls or Youtube stars make so much more sense. No, really. :)

Celebrity - one who is celebrated. Basically.

Go figure. Sometimes it's for a good reason, sometimes it isn't...

Why shouldn't he be a celebrity? 10 million people have, at least once, paid $30 or more to be witness to a genre he helped to flourish.

Thats $300 million USD- Steven Spielberg's last incarnation of the Indiana Jones series made about the same money- $350 million domestically.

If you count in the $15/month fee thats another $150 million USD (per month) which means that in one year the income from WoW is 1.8 billion- 1.05 billion more than the entire foreign and domestic take for Indy (~750 million worldwide). That number will also eclipse all the DVD sales for the film- ANY film.

WoW, as a product of fiction has outsold every movie ever made and thats just WoW "classic". Add in tBC and the upcoming WoTLK and I guarantee their numbers have surpassed 5 billion in earnings. As a comparison, annually Albania only earns 20 billion GDP.

Yup, he's a celebrity.