Activision-Blizzard September results reveals box sales paradigm

Reader Comments (Page 1 of 1)

11-06-2008 @ 3:13PM

Rallik said...

Assuming that Activision does things because Blizzard tells them to do it is false. Activision handles the box releases in this manner because they like their profit margin to be as smooth and predictable as possible. They're a publicly traded company, and public companies abhor stock fluctuation. They want it to go up, at a predictable rate. Investors do too.

What they are saying to investors is that they do not want people to devalue their stock after the Christmas season. Activision has a stable source of income in World of Warcraft.

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.