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11-06-2008 @ 3:13PM
Assuming that Activision does things because Blizzard tells them to do it is false. Activision handles the box releases in this manner because they like their profit margin to be as smooth and predictable as possible. They're a publicly traded company, and public companies abhor stock fluctuation. They want it to go up, at a predictable rate. Investors do too.What they are saying to investors is that they do not want people to devalue their stock after the Christmas season. Activision has a stable source of income in World of Warcraft.
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