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11-06-2008 @ 3:26PM
Additionally in the GAAP rules they can't recognize the retail sales of WotLK in September because they haven't actually given you your box yet. Essentially thier commitment to you hasn't been fulfilled until after you have the box, can no longer return it to the store, and you cancel your subscription. Under GAAP they can't recognize all the revenue from the sale of the box until after all of their possible commitments associated with the sale are completed. This includes customer service regarding the sale. There are standard forumlas that accountants use to recognize revenue over time for such a sale and this is another reason why the revenue is spread over a period and is reported in this way. Standardized business practices FTW.
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