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11-06-2008 @ 3:57PM
As a public auditor, thank you to the two previous posts of Magdalen and Verata. This article attempts to inform the reader that Activision (or Blizzard for that matter) is acting in some way with respect to thier financial reporting strategies to help better their relationship with their customers. I personally (and professionally) cannot see any direct relationship here. As was already stated Activision is simply following GAAP rules and regulations that are in line with the SEC's policies on publicly traded companies. If they were to report each box sale as P.O.S. revenue and recognize it right away they would skew their numbers and their reporting numbers would no longer prove to be relevant to the actual happenings of the company.I like that WoW Insider is trying to tie in the financial aspect of this game, but this has absolutely NOTHING to do with any sort of corporate greed or benevolence. An informed reader will read this article (as I did) and say to themselves "Hey, Activision is reporting their sales correctly on their Financial Statements. Sweet, no SEC fines for them."
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