Analyst: Wrath will sell five million copies
Here's our first analysis of Wrath sales (actually second, if you count Mike Morhaime's take on the subject): someone thinks it's going to sell big. Gamasutra reports that Mike Hickey of Janco Partners is predicting sales of five million copies for Wrath's first month in stores, which would basically make it the most popular expansion pack of all time. Burning Crusade, a pack that just barely beat out The Sims, sold 2.4 million copies in the first 24 hours, and 3.5 million within the first month, and so Hickey is looking at a little less than double that for the Northrend expansion.Huge numbers indeed, and yet they don't seem that surprising -- WoW's population has grown since Burning Crusade was released for sure, and while pretty much everyone agrees that not all players will be buying the expansion right away (our own informal poll has about 13% of our readers waiting, not to mention all of the players in other markets around the world), but if even 1/4 of WoW's 11 million players decide to pick up the game on launch, we're still looking at 2.75 million copies, more than BC.
No matter what, Blizzard will make a lot of money, and very likely break all records anyway next week. Wrath of the Lich King will be huge.
[via BigDownload]
Filed under: Analysis / Opinion, Blizzard, Expansions, Making money, Wrath of the Lich King
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Reader Comments (Page 2 of 2)
Foulwin Nov 8th 2008 11:33AM
I"d like that :P
java Nov 8th 2008 11:44AM
The guys over at http://www.woweconomist.blogspot.com/ seem to have some pretty good points on why they think the release will be closer to 8 to 9 million copies in the first month.
MassivelyFTW Nov 8th 2008 7:15PM
Now Blizzard have 'cracked' Russia I think 5 million is also low.
Glich Nov 8th 2008 12:39PM
I can't say an exact number because we don't know the breakdown of the 11 million.. Some counties where wow is monthly only will get it as soon as its officially released. As for boxed copies I would say a 95% attach rate of accounts with at lest 1 level 70 chr with in 14 days (prob more like 5 days) of launch its to be expected.
Just Will Nov 8th 2008 12:59PM
Doesn't take a lot to figure out that WoW will sell...
therandomguy Nov 8th 2008 1:56PM
No, it's not going to be 5 million. Wrath won't be released in China simultaneously, I think it'll be a long wait before that time, and the Western Market is not even 5 million people, so this is clearly just some idiot failing at economics.
Matchu Nov 8th 2008 9:13PM
How does Blizzard sell expansions in China since the majority use internet cafés?