WoW's lead producer J. Allen Brack (who we spoke with back at BlizzCon) is making the rounds -- he was on the radio this morning at Dallas' Live 105.3 (thanks to everyone who sent that in), and earlier, he spoke with the Detroit Free Press about how WoW became so incredibly popular and what Blizzard is doing with the game's second expansion. There are even a few spoilers in there, about how phasing is used in the game, and a few different situations that haven't yet been covered later on in Northrend.

Brack also confirms that Blizzard ripped off Xbox Live's achievements system, which we all knew, but that's what makes it so much fun. He says that achievements will likely be included in the Armory eventually, but all we get is a chuckle and a "stay tuned." And finally, he says Blizzard was amazed by how well players took to vehicle play in the game -- while that was only planned for a few places, when they saw how much players loved it, they really took off with it. The bombing runs, he says, were one of the most popular things in Burning Crusade, so they went for that feel again in quite a few places inside Wrath of the Lich King.

Nice interview -- good to see how excited Blizzard is to get this content out to players. The Free Press also has a review of the expansion (glowing, naturally), and a quick story about how people are taking off work in Michigan just to play it. And of course, all of it just leads to one conclusion: we can't wait.

Tags: blizzard, burning-crusade, detroit, detroit-free-press, interview, j-allen-brack, lead-producer, lich-king, newspaper, wrath, xbox-live

Filed under: Blizzard, Quests, Leveling, Interviews, Wrath of the Lich King, Achievements