Wow. There's so much wrong with this article.

Ok, I haven't gotten all my reps to exalted, or finished every achievement. But you know what? I don't really want to. Not because I'm not interested in that stuff. But because I know it will be mind-numbingly easy. Just as easy as taking down dungeons and leveling has been. There's really nothing to look forward to in terms of challenge. And that's when you start looking for another game.

I know I know. You're thinking, who cares about you. There's a bunch of 'casual' players who are experiencing endgame content for the first time. Well, I hate to break it to you, but yeah Kara was a guild-breaker, and you know what? There are 11 million subscribers to WOW. Obviously. A hard Kara didn't scare players away did it?? If things are hard, it means you have to play this game a lot. It means the best players, have to play this game, a lot. It means we can keep at this for awhile. Once things get too easy, the best players will leave. And who wants to play a game that the best players aren't playing?? Seriously. If the best players move on to another MMO, I guarantee you the general public will follow them. Because it's the best players that drive the culture... articles, magazines, guilds, FAQs. Once you lose the hardcore audience, who's going to take care of all those things? The people who barely have enough time to play? I don't think so.

I actually would understand this need to undertune everything if WOW wasn't growing. But it has been. This is totally unnecessary.