The Ghostcrawler Experiment

The daily activity by Ghostcrawler has lead to him become a staple of sites such as WoW Insider and MMO-Champion. Every day you can see at least one or two items from him. We here at WoW Insider are particularly watchful of what he says, since his posts usually contain detailed information about why something was done and what might be done in the future. That's great content that we like to talk a lot about.
However despite the volumes Ghostcrawler publishes each day, some people feel that his welcome has ran out – that this experiment of him providing community interaction has failed. Some feel that his penchant for forum interaction is time wasted, that he's done nothing more than incite riots with certain classes, and that his demeanor is less than appealing. There was a forum post today about this very topic, but that in itself is nothing new as lots of people have been QQing over Ghostcrawler for a while.
Don't let all the crying fool you however – he has some major supporters throughout the community.
When looking back over his posts a few things become evident.
- He feels free to speak his mind on the finer points of a given subject
- He rarely makes sweeping statements about classes or other aspects of the game
- His statements often times match up with statements released by other blue posters
- He provides a personality as much as he provides information
- He has no problem saying something is broken
- He has a problem with useless trolls
- He likes gin in his coffee
From my standpoint it has helped. Prior to Ghostcrawler coming on the scene we had sparse comments made by Community Managers such as Drysc and Nethaera. They often spoke in cryptic language, never really confirming or denying what was being worked on or what Blizzard thought about things. Of course, there are individual exceptions to this, but I'm speaking broad terms. And it also needs to be mentioned that it's not really their jobs to talk about what the developers are thinking. They're not developers, and since the development of a game is such a unique subject, their position within the company really dictates that they not expunge their thoughts on the subject. Does Neth know, or want to know what's running around inside the head of Ghostcrawler? The answer is no (we assume).
Enter Ghostcrawler, stage left.
He is a developer. And he does have a sense of what the developers are working on and thinking about certain issues. What he and his team are thinking might not always agree with what you're thinking – and that does present a problem at times. But nonetheless, he's not afraid to come out and say it. What he says and how he says it might at times get him in some hot water with community members, but at least they're getting something right from the horse's mouth.
It's in this regard, that we're getting raw information right from Blizzard, that folks think Ghostcrawler has become a huge asset to the community. And not only does he provide information, but he also doesn't shy away from having a discussion about it.
Now some might disagree, and that's cool. But we can all agree on the fact that having a little crab tell us that our class is getting nerfed to all hell is kinda cute, right?
I'm kidding, only paladins shamans hunters are getting nerfed.
Filed under: Analysis / Opinion, Forums






Reader Comments (Page 1 of 7)
Cellwinn Jan 12th 2009 8:08PM
I find GC's openess and irreverence refreshing compared to the canned statements issued by representives of other games companies. A lot of his comments give an interesting insight to the thoughts of the Dev team.
stillsong Jan 13th 2009 7:46AM
yes cellwin I agree wholeheartedly with you and think we are lucky we have ghostcrawler's courage, irreverence, straight talking and openheartedness. He will always meet vocal whiners. Not everything he says is palatable either. Im a druid and found some of the things done to druids over this last few months pretty unsatisfying but I love the way he talks straight, is open to what people have to say, and I think well thought out feedback to him is used constructively as well by the dev team.
Thankyou ghostcrawler for all you bring to us and all you have the courage to take from us, both useful and not so constructive.
Robert M Jan 13th 2009 12:44PM
"To be metaphysical for a minute, you can't define the universe with one gigantic equation. There are just too many variables. You can use simpler equations to attempt to describe small parts of things as long as you understand their limitations. A great deal of your success in WoW, perhaps even more in PvP than PvE, is your skill in using your abilities and that is a hard thing to model."
Here is the answer to what's wrong with GC. He's, without a doubt, a Rennaisannce man. Though many of us who play WoW can appreciate the insight and understand that it prevents him from missing the forest from the trees, there are just too many players (those who might be described as hardcore in some circles) that refuse to believe that WoW is anything less than a virtual world where perfection is not only possible but expected.
GC is the everday WoW player to some degree. He is well read and a pop culture dork. He drinks gin in his coffee, and I'm guessing he sits down with some booze like many of us when he logs on to play or when he's hanging out with folks at the local sports bar.
No offense to anyone on the WoW team, but does anyone remember there was a time when "hybrids" were really considered healers? Warriors were the only real tanks in vanilla WoW?
We should appreciate someone who both works and communicates with the rabid customer base about the companies efforts to balance classes that are inherently unbalanced, and is also willing to say sometimes it just can't be done the way some players would like.
Derbeste Jan 12th 2009 8:10PM
Just goes to show you will NEVER please everyone. Some people just find bitching to be entertaining.
JessPachWay Jan 13th 2009 2:42AM
You've hit the nail on the head. Blizzard is trying to make a world that pleases everyone but the truth is that "the world" is an unfair place. Crafting a perfect world that everyone thinks is just and fair is ultimately futile.
Still, Blizzard has done a lot for their customers in this area over the years. They're one of the few developers that actively listens to and responds to their communicative fans (Valve is another such company). Ghostcrawler is a pretty big factor in giving Blizzard that ability.
Hangk Jan 12th 2009 9:27PM
....and all of these people, it seems, post on the official WoW forums constantly.
Raistlan Jan 13th 2009 5:22AM
Yep: "might at times get him in some hot water with community members" is one way of describing the fact that too many commenters are whiners and have a huge sense of entitlement.
Endever Jan 12th 2009 8:12PM
Wow......this guys seems to be working his ars off but I believe knowbody knows the game and each specific classes better then him. Why shouldn't he help decide, since he has said he is not the end all of WOW mechanics.
Cyanea Jan 12th 2009 8:12PM
I think it's pretty awesome to have a "human" face on a game company and dev team, when most speak in nothing more than marketing zazz and press releases.
Of course, I'll hate him the second he announces another warlock nerf.
But all classes feel the same way. :D
Endever000 Jan 12th 2009 8:14PM
He has stated already "Good things to come for Warlocks"..... do a search on your class on this site....it was pretty resent. Hope that gets your hopes up!
jbodar Jan 12th 2009 10:40PM
@Endever000
I don't know, my idea of "good things for Warlocks" did not really involve changing soul shards as Plan A. They just didn't get anything "fun" enough to make me not want to play my Warrior or Pally. Affliction's decent, but everything else seems half-baked.
Robert M Jan 13th 2009 5:37PM
Affliction is decent, but we get screwed on damage meters because of the ease of the content right not. I know that we still shine on longer boss fights, but unfortunately we only get a limited number of those an instance.
My problem with affliction, though i love what they tried to do, is that it's just one too many plates spinning. I dont mind being punished for not being able to keep up my rotation like the next class, but if we fall off our game just once in our rotation, we are often unable to recover.
I know, I know, L2P right? I am, but learning to replay the class you started with a few years ago seems so alien, I just hope that we get a little bit of our old feel back or a rotation that doesn't make me wanna turn to a bottle of jack everytime I miss a haunt cast because I was lucky enough to get a nightfall.
Jared Jan 12th 2009 8:12PM
"From my standpoint it has."
What has what?
MusedMoose Jan 12th 2009 8:35PM
The actual (complete) quote is "From my standpoint it has helped. ", and it's in reference to whether Ghostcrawler's presence has been helpful to the greater WoW community or not.
Was it really necessary to ask about this, when you could have simply looked up to the line that you'd (theoretically) just read?
Jared Jan 12th 2009 11:09PM
Only a few people will ever understand what happened here.
Kvothe Jan 12th 2009 8:14PM
Although, as a Ret Pally, I've been annoyed, by some of GC's posts (see: to the ground) I'd rather have posts that annoy me than no posts at all. At least he is there to give a reason why we get across-the-board seal nerfs, rather than just having them thrust upon us.
Muse Jan 13th 2009 12:50AM
I feel exactly the same way. Simply the act of telling us "we're going to take you down a few notches, and it's going to hurt, but at least it isn't gonna sneak up on you next log-in" has helped smooth over a lot of ruffled feathers.
elprogramer Jan 12th 2009 8:14PM
Ghostcrawler hasn't done anything but actually give us developer input and feedback, his policy is a welcome change from the stoic silence of years prior.
If there is any ugliness, it was inherent in the community.
jormundgard Jan 12th 2009 8:22PM
Ghostcrawler is as vague as the rest of them. He just uses 20x the number of words to say it.
95% of his posts are like this:
"Well it could be this, but it could be this too..."
"This is a really complicated issue"
This isn't information, it's philosophical musing and it only defuses people who are satisfied with attention and faith that their problem will be fixed. But for those of us who know how reluctantly they are to admit error and change anything, we know better.
awa64 Jan 13th 2009 12:03AM
The difference is that the old answers were just noncommittal and uninformative because the people giving the answers didn't know anything and were supposed to avoid causing undue controversy.
Ghostcrawler may not give straight answers, but most of the time, it's because a straight answer doesn't exist yet, and he gives a lot more information about what possible directions things could go in than I've seen from most developers in any environment.