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1-30-2009 @ 8:11PM
Don't be surprised that it's only $400m. "Earnings" in this context is post-tax profits, not revenues.
1-31-2009 @ 12:17PM
Exactly. Earnings as reported is the final profits made by a company after they pay their costs, taxes, etc. Blizz CERTAINLY has many more revenue streams than we could probably come up with. Besides subscriptions and the sales of the actual game, they get revenue from character transfers/renames, strategic and marketing partnerships, licensing agreements, etc. They also certainly have many more costs than most of us could ever realize. In the end, the estimate of $400 million a year in profits is $33 million a month of net gains. If we really want to look at that in terms of subscribers, than they average $3 a month of net profits from each of their subscribers.
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