Blizzard to attend E3
by Adam Holisky 
Feb 2nd 2009 at 5:00PM
Activision-Blizzard (or is it Blizzard-Activision?) will be attending E3 this year from June 2nd to June 4th. E3 is also called the Electronic Entertainment Expo and features a wide variety of companies and their products. The expo is being held at the LA convention center, so it's right outside Blizzard's Irvine offices.Activision-Blizzard didn't attend the 2008 E3. No one really knows why. But this year their attendance will be welcomed for all those going. And if you're thinking about going, you probably won't be able to – unless you work in the industry. But fear not, the Joystiq network always sends a crew out there to cover it. Our own Dan O'Halloran should be in attendance as well.
Check out our sister site Joystiq for more information.
Oh, you thought you could get away from the pet image? Haven't seen it on the site for a few months? Oh no... snap.
Filed under: Blizzard, News items
Reader Comments (Page 1 of 1)
shkss Feb 2nd 2009 5:08PM
Argh the pet image
Also, possibly some new info on the mmo they are supposedly working on, and that's why they're going to E3?
Eric Feb 2nd 2009 5:17PM
Wasn't that when E3 08 went to the crap bin and almost every left it to rot? E3 is supposed to go back to what it was before they nerfed it.
Nemesis Feb 2nd 2009 5:19PM
I hope they release some interesting information there.
F0REM4N Feb 2nd 2009 5:46PM
I miss the E3 of old, hopefully this is a sign of things to come. It was great for everyone, except game journalist and smaller studios who were lost in the bright lights.
Chase Christian Feb 2nd 2009 6:00PM
Who at WI should I be bribing for an invite? :)
Syd Feb 2nd 2009 6:21PM
Would there be a Blizzcon09 if they are headed to E3 in June?
mark Feb 2nd 2009 7:23PM
thats not true e3 2009 is open to the public once again and activision is bringing there booth babes!
Leviathon Feb 2nd 2009 7:33PM
Activision Blizzard =/= Blizzard
Kalis Feb 2nd 2009 8:03PM
Blactivision didn't go to E3 in 2008 because it was still recovering from the merger and it wasn't certain where the Vivendi products were going to land. They (Vivendi) also didn't go in 2007, because they didn't have anything really newsworthy to show.
Nothing terribly conspiracy filled.
CrusaderStrike Feb 3rd 2009 5:16AM
One word: Diablo3
Axolotl Feb 3rd 2009 7:24AM
They would normaly wait till september to announce it, but hey, maybe they'll have a name for the new xpac already ... and maybe finally announce the pandaren brewmaster as new hero-class
Wolftech Feb 3rd 2009 10:22AM
This!
Andrew Feb 3rd 2009 9:48AM
"Activision-Blizzard didn't attend the 2008 E3. No one really knows why."
Except for the part where they left he ESA (the organization that puts on E3) and said that they didn't believe being part of E3 that year would be beneficial to them. Plus Blizzard has both Blizzcon and WWI going on, so E3 wasn't needed on the Blizzard side of things.
Assuming Blizzcon/WWI happens again this year, don't expect anything from Blizzard at E3. It'll be all Activision/Vivendi stuff.
Leviathon Feb 3rd 2009 10:11AM
Need to remember also that Activision Blizzard is Activision with the new name and not Blizzard. Just because Activision Blizzard is there does not mean Blizzard will be.