I have no idea what that phrase means, really. But I figure it's referring to some shiny new epics. This brings back memories. Do you remember your first epic? Back then -- well, even now come to think about it -- my friends had better luck at those epic drops than I did. My brother-in-law got a pair of BoE epics in one day while farming turtles in Tanaris. My first epic drop didn't come until much later, while grinding reputation on the Netherwing Ledge. But the first epic that I ever equipped came as a gift from my wife, a Precisely Calibrated Boomstick that she had bought for 100 Gold.
Back then, 100 Gold was a lot of money. Fast forward to today, where 100 Gold is nothing more than chump change. Things haven't changed much, though. That very same brother-in-law picked up a Super Simian Sphere and Je'tze's Bell while farming Nascent Valkyrs in Storm Peaks while my wife recently gave me a Nobles Deck which she had bought for... a lot more than 100 Gold. What about you guys? What was your first pair of purple pixels? Something from Molten Core, maybe? Or that rare axe from the tribute run in Dire Maul? If you can't remember what your first epic was, how about the most recent one?