Will the economic downturn hurt WoW?
GamePolitcs had an interesting news brief about Michael Pachter, a financial analyst with Wedbush-Morgan, who contends that MMOs will not be impacted in the current economic downturn because the majority of people who play them are "addicts."The full interview with Pachter is available from Reuters.
Besides the negative stereotypes and sweeping generalizations that come with statements like "people who play [MMOs] are addicts," Pachter does make a good point. He notes that "Losing their jobs makes them more likely to play because they have more time to play."
I thought about this for a minute. If I were to lose my job here at WoW Insider, I would no doubt start looking for new employment almost immediately. I would scale back my expenses – probably get rid of cable TV (Hulu is my TV now anyways), I'd eat out less, I'd use the library more and Barnes & Noble less, and I would generally be more frugal with my spending.
But I don't think I would cancel my WoW subscription.
WoW is as much of a social activity as a game for me at this point, and I often find myself logging on to just catch up with people I've been friends with for years. Of course they're on AIM and have my phone number and everything too, but there's nothing like having a sociable time playing a game with them.
Now granted some people might not see it that way, however with that said I don't think I'm alone in this regard.
And when you look at it in terms of dollars spent over time, I play WoW recreationally (over being on it for work related purposes) about 50 hours a month, all for $15. That's $0.15/hr. Now take something like the new Kevin Smith DVD I picked up yesterday at Best Buy for $16. Since I'm a Kevin Smith fanboi, I'll probably get about 12 hours out of that DVD in the end. That's $1.33/hr. WoW is nearly 9 times as economical for me to play over buying a DVD I really like. If I were to buy a DVD I'd just watch twice for $16, getting say 6 hours out of it, WoW becomes nearly 18 times more economical.
In the end I think the above cost analysis is much better than "I don't think (online multiplayer games) get impacted at all, because people who play them are addicts, Losing their jobs makes them more likely to play because they have more time to play."
Filed under: Analysis / Opinion, Economy






Reader Comments (Page 1 of 4)
Ferarro Feb 5th 2009 9:08AM
Playing WoW is about the cheapest form of safe, enjoyable and socially interactive entertainment there is.
ladydeth Feb 5th 2009 9:38AM
I agree, my boyfriend and I play, and save quite a bit of money by not going out all the time......like we used to. Its really easy to drop 100$ or more at the bar.
Will Feb 5th 2009 10:50AM
Wait a second...
Holisky gets PAID to write these articles??
Couldn't he invest in a spell checker or something, then?
Anuh Feb 5th 2009 10:52AM
I agree as well, my bf and i have Def. cut down on other expenses since he lost his job at circuit city, like eating out or buying things we dont need like Tokidoki purses lol but WoW has never even been on the list since its such a miniscule amount compared to other expenses. I think of it as an inexpensive way to be together in a comfortable environment (home) and interact with friends. :]
Ferarro Feb 5th 2009 10:55AM
Yup. Most people from 16-25 who go out party, go drinking, go clubbing, do whatever they do, and easily blow 5x more in one night than we do in one month of WoW.
And no one's ever been arrested for drugs or found out they were pregnant from playing WoW. =) If I had kids, I'd feel much safer and better with them playing at home than going to raves with eyeliner on and coming home at 5am.
vexis58 Feb 5th 2009 1:09PM
Agreed. I used to play console games, but then after I'd been playing WoW for a while, I realized I could play WoW for 5-6 months for the price of one new XBox 360 game that might keep me entertained for a couple of weeks.
Axolotl Feb 5th 2009 9:09AM
Not having a job doesn't mean you should stop having some form of fun in your life, so I'd probably still play WOW
It would impact the game economy, if more players had time to gather all mats by themselves (or level alts in order to cover all professions without having to train new ones on the same character) just to get this-or-that item.
starrr Feb 5th 2009 9:17AM
lol..and u complain about 15 dolars...
for ppl like me, who lives in another countries, paying a subscription for wow is another thing..
1 dolar in my country = 3.50 pesos
so..im paying over 35 pesos per mounth for my suscription...
and u will say : "ok, but in the end, 35 pesos isnt the same as 15 dolars..."
and i will say, yes...is the same and more for us. cause here all is more expensive for us...
for usa mnaybe this is new..the crisis and that..but u should not panic...u have to learn from another countries who have had crisis i n their economies..
dont loose the control, stay calm, and off course.. plzz think that in the end..15 dolars is a change..really..idk how blizz still mantain that price..is really low..
-and lets hope your new president change things for usa..cause i know you are in a difficult moment, and its not funny to see a lot ppl loosing their jobs..
Shulkman Feb 5th 2009 9:17AM
What economic downturn? I've been working on achievements for a while...
And who is this Obama guy people talk about in trade chat?
SimpleSurvival Feb 5th 2009 10:55AM
I don't know... maybe the new Uldar boss?
Anyways... i'm more interested in the new factions that were hotfix'd in... seems like last sunday everyone was worried about some score... I couldn't figure out where to get the quests to help out.
Too bad they were OP and were removed the next day...
Segrada Feb 5th 2009 9:18AM
$15 a month for a lot of entertainment is a pretty good deal... if you're trying to cut back think about a Friday night out.
Between a dinner, drinks, and maybe a concert or movie you're spending anywhere between $50-$150 a person. WoW on the other hand @ ~50 cents/day + a 6 pack and a reasonable meal is probably gonna cost you $15 for that Friday night.
Because of the economic downturn we may see people turn to cheaper forms of entertainment.
0bsolete Feb 5th 2009 9:23AM
A single night of fast food is 7-10 bucks average. A single night at the movies is 10 bucks, maybe more if you grab popcorn and a drink. Renting a movie is 4 bucks. Going out on a friday night to the bar can be 20 or 30 bucks. A month worth of entertainment for 15 is, comparatively, very nice. Personally, I think if anything the economic downturn will assist in sales. When people have less money they try and make it go farther, especially in the entertainment department. It may be harder to get people to try the game, but once they do and once they start having fun its more likely to be a keeper.
Cadychan Feb 5th 2009 2:31PM
A night at the movies is $10?! Wow, where do you go for movies? A ticket ALONE is $12.50... =x At least in BC.
But I really agree with everyone - for what you get with WoW, $15.99 a month is really pennies. And hey, it warrents more brain activity than vegging out in front of the tv.
On another note - my heart goes out to all those who have lost their jobs. =(
msingletary Feb 5th 2009 9:21AM
I don't think it has so much to do with addiction as it does to the game just being fun. People are usually feeling down when they lose a job and playing a game they enjoy is a really great way to take your mind off things and have a good time.
WoW is relatively cheap compared to other activities, and if I were to need to tighten my budget after losing a job I would happily eat out one less meal a month so that I could play WoW. As you mentioned in the article, it makes better economical sense to spend $15 on something that can easily get you 100+ hours of enjoyment a month or something that tastes good for maybe 15 minutes. It's not that I'm addicted, but what's wrong with doing something that I enjoy that costs money even after losing a job? If someone goes to see a movie, are they now movie addicts?
Jay in Oregon Feb 5th 2009 11:22AM
A good definition of addiction -- this is paraphrased from an actual definition used by specialists in addiction therapy -- is progressive use of the addictive substance or activity in the face of adverse consequence, with negative effects on school or work, health, financial or legal obligations, and relationships. Denial is often a factor in addiction as well; the oft-cited "I can quit [XXX] any time I want to!"
If you're using WoW as a form of cheap recreation while you're looking for a job, that's one thing. If you're using it as a way to avoid looking for a job, that is quite another.
dawnseven Feb 5th 2009 2:37PM
I had the same thought. I used to watch 35 hours of tv a week and now I hardly watch it at all. Was I "addicted" to television? I don't think so. I think my whole day doesn't need to be filled with unpleasantness and I'm entitled to a little entertainment/amusement/camaraderie. WoW provides that at a reasonable price. In the long run I guess I'd rather be an "addict" than a killjoy.
Swordchucks Feb 5th 2009 9:24AM
It's $15, if you consider high speed internet a luxury or don't have to pay for it. It's more like $40-60 if you add in the internet, though. Still, a good deal, but it's not something you can just assume for the general population.
I don't think you'll see that many people flee their primary game, but I do think you're going to see a lot fewer people with subscriptions to multiple games. Blizzard is fine... some of the other guys, not so much.
Clint Feb 5th 2009 11:08AM
That would be an interesting metric.
How much of the WoW subscriber base is a member of another MMO base? Another 2?
I think you are very right about other MMOs being in trouble. That is an easy expense to cut out.
tarmah Feb 5th 2009 9:31AM
Cable bill is >$100/month. Wow, for a family of 4 =
raogrimm Feb 5th 2009 9:26AM
Well I've played as a multi-boxer and I'm canceling all of the accounts, but my main one. I'm sure there will be a few people with more then one account that will be cutting back that way, as more then one account is really a luxury.