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Activision loses money, Blizzard to release one marquee game per year

Activision-Blizzard held a conference call for the press yesterday, and so there's all kinds of financial and release news floating around out there. The biggest news isn't necessarily Blizzard-related, but it does mean that our game's company is finally feeling the crunch a bit: Activision-Blizzard reported a loss of $72 million in the last quarter, and their outlook for the coming year fell short of analysts' expectations. Even though that sounds bad, it doesn't mean things are necessarily bad, though: Blizzard themselves added nearly a billion dollars to the total, so while A-B might not be doing so well, B is doing just fine.

Blizzard CEO Paul Sams also announced during the call that the company is now aiming for "one 'frontline' title per year," though not necessarily World of Warcraft related. That likely means that we'll see the first Starcraft 2 this year -- our friends at Joystiq have a quick report on the beta appearing soon, as well as the Battle.net revamp we've been waiting for. And it also means that (unless Blizzard is really rolling on Diablo III, which I doubt, given its condition when we played it at last year's BlizzCon), that we'll be looking at mid/late 2010 for the release of the next WoW expansion.

Besides the loss of the $72 million (it's always in the last place you look), things seem to be hopping at Blizzard and their parent company. Should be a pretty busy 2009 for them.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Expansions, Making money, Wrath of the Lich King

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