@vern
"Here is the story of the cinematic:
Arthas wakes up (with very good music)
Arthas puts sword in the frozen ground and wake up the dragon. (with very good music)
Dragon flies around. (with very good music)"

So... basically you are whining because YOU didn't get anything out of it? Sure, a newcomer might not get what is going on, but he will know one thing - the dude with the sword is powerful. He isn't screwing around. He will turn you into a popsicle. Then, the newcomer is intrigued in who exactly is the man talking, and why is he talking about being good and all that jazz, when this guy with the sword basically has a giant bumper sticker saying EVIL on him. Then the newcomer either asks someone else... or JUST READS THE DAMN MANUAL!

Seriously, why am I even bothering to write a reply to a typical ADHD kiddie, who just wants OOH EKSLOSHUNZ? If you fail to understand just how the cinematic tells the story, then I am sorry, but I must question your brain capacity. First - I sincerely doubt this game needs even more people who can't even be bothered to learn the main outline of the story. When it is written... HELL, were you even there when the damn expabsion installed in your computer? Please tell me - what happened during that? And again... the bloody manual explains the sotry outline. The bloody vanilla manual explains the story outline. The TBC manual explains the story outline. If that newcomer of yours cannot even read a bloody book attacked to the game, then guess what? I don't want that lazynewcomer near me. I don't want him in my group. I don't want him in my raid. I don't want him on my server. Why? Because obviously this guy has problems with reading, and then I ask you - what is he doing in a game filled with written dialogues?

What a lengthy rant, but I hope you understand where I am coming from.

TL;DR - if you don't understand what happens in the intro after you were around the installation process and with speakers on, and looked inside the manuals coming with the game, then that is entirely your own problem.