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Rumor: The9 to lose WoW in China


Trading Markets reports from the Xinhua News Agency that The9, the company that handles World of Warcraft in China, is likely to lose their license as agents of the game. Blizzard and The9 have not yet reached an agreement regarding the extension of their contract, although The9 representatives have repeatedly tried to quell these fears. President Xiaowei Chen has confidently stated that the contract would be renewed in June.

An insider source, however, noted otherwise. Blizzard is said to have been unhappy with The9's performance over the past four years, and posed higher requirements in their renegotiation with the Chinese company. Recent troubles with the Chinese government in securing approval for Wrath of the Lich King hasn't helped matters, and The9 is facing bankruptcy should Wrath fail to get past China's censorship laws and negotiations fall apart. The online game operator gets 90 percent of their profits from managing World of Warcraft in China. The9 has refused to comment, only saying that negotiations have not been finalized.

Filed under: Blizzard, News items, Wrath of the Lich King

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