This strikes me as the sort of arrogance that causes large, successful companies to ossify. Blizzard is pretty indifferent to what customers want; thinking they know best. I can't think of another culture where customer 's complaints are ridiculed as just QQ. Each customer is the world expert on what *they* personally like in WoW. No opinion or spreadsheet of Blizzard has the slightest relevance to that customer's opinion. Blizzard thinking the customer needs to adjust their desires to match what Blizzard is serving this month seems the height of arrogance. Oh well, I think history is full of industry leading companies that lost interest in being customer-driven and thus no longer had to worry about dealing with being a leading company.

I think the situation is hopeless in the short term; Bliz will do what they think is best, regardless of their customers' opinions. The question is once Blizzard misses a couple of quarterly growth forecasts, perhaps even has a subscriber decline, will management bring in some adult supervision in time? The alternative is to just relabel WoW a "cash cow", slash the budget, and invest in other products that are growing.

The good news is with all the recent change classes for change sake plus the ancillary annoyance of the decline in software quality ( how could you ship software that crashes when WG is over, has ice stone melting, and won't authenticate Macs ) and senselessly discouraging addons, means I am far, far more indifferent to whether WoW continues or not.