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4-09-2009 @ 7:38PM
Are they saying that 1.8 million people account for all 11 million subscriptions?
4-09-2009 @ 7:42PM
It looks to me like they're using a small sample of people of whom have the program-tracking software on their computers. That is not a representative sample at all. Unless I'm wrong on what I'm reading in the .pdf, this was a horribly designed study and no valid at all.Though I would love it if that many women played WoW!
4-09-2009 @ 7:46PM
There are 1.8 million people playing WoW in North America, and 11 million worldwide. Nielsen isn't collected data or on, or drawing conclusions about the rest of the world.Haven't read up on their methodology, but am sure they're using something approximating a stratified random sample. Therefore, a relatively small sample size as compared to the size of the total population does not mean their results are incorrect.
4-09-2009 @ 7:55PM
1.8 million out of 11 million is a sample group of 16% of the total population, which statistically is phenomenally large and therefore has a much smaller margin of error.outside north america you could argue that because of sociocultural differences, females would be less likely to play, or not have as much time to play, therefore invalidating the model, but i would argue that considering places like australia, western europe, and east asia make up a lot of the remaining players, you're looking at a lot of high-tech liberal countries where men and women are going to have pretty similar social tendancies to america... and considering the technological prevalence in europe and asia specifically, there are probably MORE girls that play.this seems like an incredible accurate and telling study to me, but as stated, the methodology is an unknown and could have significant gaps.
4-09-2009 @ 8:48PM
The methodology is in the .pdf"For electronic measurement of PC games, the Nielsen MegaPanel® sample of more than185,000 US tracked PC’s is used. The software based metering technology allows for individualprograms to be identified. When a program is run on a PC, the program name as well as theperson(s) using the PC is collected by the meter."I, for one, have never heard of this, so I assume I wasn't represented in this study, and even if I somehow had this tracking software without my knowledge, I don't believe they'd be able to distinguish my gender.All I'm saying is: WoW Insider sucks at reporting things. Their articles are almost always incorrect or extremely biased. Why am I here?
4-09-2009 @ 10:40PM
Chavezz, just because someone has never heard of the Nielsen MegaPanel does not mean that he or she is not represented by the survey, nor does it somehow invalidate the results.I have never known a Nielsen family (that is, a household with a Nielsen box or people meter that is used to track television ratings), but that doesn't mean that, say, no one watches "American Idol" or that "Chuck" is a big hit. :)Having said that, though, IIRC, the MegaPanel is a self-selected sample (as in people volunteer, unlike the TV meters) that's used a lot to measure search engines and online shopping information. I'm more inclined to trust the console data, as that was pulled from the TV Nielsen households, and Nielsen is very, very good at developing representative samples of the population.At any rate, it's definitely food for thought. Anecdotally, I know I run into far more fellow female players than I did at launch.
4-10-2009 @ 1:32AM
""For electronic measurement of PC games, the Nielsen MegaPanel® sample of more than185,000 US tracked PC’s is used"so how do they get "over 400,000" from a sample of 185,000? pollsters suck. if i go out and ask 100 americans if they like to eat garbage, and 50% say yes. does that mean over 150,000,000 americans like to eat garbage?
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