Nielsen: WoW is most played core game by 25-54 females

Reader Comments (Page 1 of 1)

4-09-2009 @ 10:40PM

Neena said...

Chavezz, just because someone has never heard of the Nielsen MegaPanel does not mean that he or she is not represented by the survey, nor does it somehow invalidate the results.

I have never known a Nielsen family (that is, a household with a Nielsen box or people meter that is used to track television ratings), but that doesn't mean that, say, no one watches "American Idol" or that "Chuck" is a big hit. :)

Having said that, though, IIRC, the MegaPanel is a self-selected sample (as in people volunteer, unlike the TV meters) that's used a lot to measure search engines and online shopping information.

I'm more inclined to trust the console data, as that was pulled from the TV Nielsen households, and Nielsen is very, very good at developing representative samples of the population.

At any rate, it's definitely food for thought. Anecdotally, I know I run into far more fellow female players than I did at launch.

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