Over the past couple of weeks, European players have been receiving plain text emails (like the one above) from Blizzard. I know what you're thinking ... scam alert but for once you'd be wrong. It might not be full of the usual sparkly Blizzard graphics but it's no less legit - and a quick call to Blizzard Europe confirmed it.
From April 14th (that's this Tuesday), Blizzard Entertainment Inc. (USA) will no longer publishing the game in Europe. Pause for dramatic effect. Rather that will be done by a new European arm of the company, Blizzard S.A.S. (France). The email itself is basically a courtesy -- after all, you wouldn't actually cancel your account just for an admin change, would you?
Personally I think this a great move, it means that we, the European players of World of Warcraft, are finally being recognised as the legion we are. We're a separate territory (as should be obvious from Blizzard's European job site) and proud of it, it's just nice for it all to be official.