Not to push the argument, but sure, they bought the cards. But is Blizzard getting any revenue from them other than that? No. They are making money off of ads on the site, giving cards to people who have all ready gotten the time anyway. So, while people may think I am mistaken... fact is, if I used the service, I would knowingly be getting for ME an free day/week/month that I DIDN'T ask Blizzard for. And the site gets money for me doing that. It's like saying buying gold isn't against policy. Yes the "consumer" isn't paying the site directly, but we are exchanging goods for a service.

End result, UPOWP was making money off of Blizzard's property without consent. And they made the service "free" so they could get around the system, by just collecting the revenue from the ads. The end result is no different than getting money for selling gold. You're just having someone ELSE pay you for it. Call me mistaken if you like, agree or disagree, but the sites been shut down due to the very reasons I've stated. If you make money off someone else’s product, without their permission, even if you think it doesn't directly hit their bottom line, it's still theft(it’s just theft you hope they won’t notice). If Blizzard wanted the service active, they'd create it or allow it in their ToS(like add-ons). They didn't create it, and they still don't allow it, and in the end, the service was stopped.