Another thing you can do is revisit old content for fun. If you can't pull together enough for 25's, try and organize something with 10 or 15 people to go back and run some of the 70 raids for achievements and 'nostalgia loot'. Or even go further back and do fun runs into level 60 raids wearing only greens and blues. I know my guild has a blast steam rolling over old content for fun or doing goofy events like hide and seek in dalaran, or costume contests, etc. It also helps you build social interaction between guildmates. Remember, these are the people you interact with every night (or 3 times a week..whatever it may be) and its good to interact with them more than just raiding. If thats all your guild does, it becomes more like a business transaction, and when the motivating factor for that is gone, it all melts down. Doing events and stuff like the above for kicks helps keep people getting online just to be with friends.

This will, of course, differ from guild to guild depending on your goals but maintaining a friendship with your guildies should encourage them to log on. And even if there isnt a raid possibility at least there may be a fallback event happening for fun. Just my two copper...

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