Blizzard files trademark for "Cataclysm"

Reader Comments (Page 1 of 1)

7-01-2009 @ 3:07PM

edbailey815 said...

I am so pissed. I have been checking the USPTO infrequently, looking for a new filing. I think I checked last Tues. or Wed. Damn!

And they don't include Warcraft in the name. If you look back at BC and WotLK, they did it the same way. No Warcraft in it.

7-01-2009 @ 3:32PM

Ryan said...

Because when you register a trademark you don't need to included already trademarked or registered names. World of Warcraft is already registered to Blizzard. All Blizzard needs to do is register the name with a "look" (type treatment). If you look at the WOTLK and TBC logos "Wrath of the Lich King" and "The Burning Crusade" are trademarked while World of Warcraft is registered. They're basically treated as separate entities.

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