The question of addon usage came to my mind as well... It would seem customization would be impossible.

Also, there is a ton of wasted screen space... for future advertisements? Arg! And regardless, it looks like games are running in a 4x3 mode while most ppl these days have widescreen monitors... don't they?!

The load times were definitely impressive, but I would never use the service from my home PC. However, if the streaming worked out the way the creator promises, I could see using this service when traveling on my crappy Dell laptop. Also, there's been more than one occasion when at a family member's house, I woulda killed to be able to pass the time playing WoW....

But finally, security issues are gonna be the biggest problem. As so many ppl here have already said here, there's no way in hell I'd send my ID and PW through a browser... This setup can work for most games, but I take my WoW account seriously (as do most ppl), and would never actually play WoW through this service.

As a last thought, a few ppl sounded concerned about the lag and whatnot... To be honest, I don't think that many of WoW's subscribers would use this service to play over their existing setups - maybe a couple hundred thousand.... If anything, I can see new players coming on that sign up for the service and finally decide to try wow because of it... It's hard to turn down an instant 10day trial with no installations or downloads and instant access... Also, I wouldn't be surprised if part of what he was talking about (working with companies to make account creations easier) involved getting a nice little referral fee!