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7-17-2009 @ 11:31AM
"Of course, at a more financial level, the other reason for leveling is in order to keep those subscriptions rolling in. It might only cost $14.99/12.99€/£8.99 a month to play, but multiply that by nearly 12 million players and that's an awful lot of money"Blizzard does post financial results, and they do make quite a lot of money from WoW, but it is not as simple as taking the total subscriber number and multiplying it by the one month at a time subscription fee. Most of those Western players who are very committed to the game buy subscription time in larger chunks at a lower cost. Moreover, players in other territories often don't pay for subscriptions at all, instead paying by the hour; the revenue is then further diluted by a publishing partner.
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