I've read Arthas and reading The first book in war of the ancients, i liked them but I have to agree with a lot of this. I find it hard to figure out what the hell is being described until somone mentions its a Doomguard or Mal'ganas. If you know enough about warcraft its only a small inconvience but if you just like fantasy books and are trying warcraft you wont have any idea whats going on

I agree with this. I don’t understand why Arthas was as celebrated as it was. There was little there that you wouldn’t know about if you had played Warcraft 3 and there was little that you would have been able to understand had you not. The whole thing just felt like a more-fleshed out retelling of the original storyline but without any of the suspense from wondering what was going to happen.
I’ve read a lot of the submissions for the writing contests including the winning ones and most of them are far more interesting than anything I’ve seen Blizz churn out. Why? The writers take risks. They explore new territory and create new characters with storylines that are fresh and interesting. Most are unwilling to tamper with the core canon, so they instead create stories that explore the often considered mundane aspects of the universe; like a peon’s life, a Tauren’s battle in Alterac, or Blood Elf politics in the wake of Kael’thas’ betrayal.
I’d like to see more risky stuff like this but on a larger scale. Let’s see some more stories that concern relatable, vulnerable characters rather than just retelling the same tired stories about outlandish heroes that drop-kick everything in site (I’m looking at you, Knaak).