Divining just what that "non-personal system information" might be
As Eliah noted the other day, Blizzard is running another hardware survey -- your WoW client will be sending them information about what kinds of hardware are in your computer. They've done this before, and as you may have realized, this type of information helps them determine system requirements for future games. A few people have already speculated that they're testing the waters for another WoW expansion, but I doubt any expansion is that far along in the process yet: my guess is that this latest round of hardware testing is actually being done for final calibration on Starcraft II, due out this fall. Blizzard doesn't share this hardware information with us, but Valve, another company that has a really wide install base with its Steam service, does release regular information about the kinds of computers its games are running on.There is, of course, another question here: do we really want Blizzard jumping in and taking this information from us? There aren't any obvious reasons to protect this information (most computers will give it up to any Internet-connected application without issue), but you never know: do you really want Blizzard checking out what's on your hard drive or what accessories you've hooked up to your computer? We'd presume that they don't dive into software information (like checking your computer's HD for signs of competing MMO installs), but certainly they could. The list of what they check includes: "CPU, RAM, operating system, video, audio, HD/CD/DVD, and network connection," but we don't know if that's everything or not (the Terms of Use, under "XVIII Acknowledgements" says something similar). And as Blizzard's alert says, while we do get a momentary notification that this information is being sent, users who have merged their Battle.net accounts will no longer even see that flash of a message, even though their info is still being sent. The ToS says Blizzard doesn't have to notify us of the survey, but they have in the past anyway.
Not to say that this is completely wrong of them to do -- certainly this information helps them make sure that their games fit our hardware, and if you really don't want Blizzard checking out your specs, your other option is to uninstall the game completely. But still, it'd be nice to have the choice of opting out if that's what we'd rather do, or see some public disclosure of this information, the way Valve does it. I don't have a problem with Blizzard taking this information from me -- it would just be nice of them to give some of it back.
Filed under: Analysis / Opinion, Virtual selves, Odds and ends, Blizzard, Hardware, Account Security
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Reader Comments (Page 3 of 3)
Nuke Aug 5th 2009 5:52PM
Blizzard is stealing your p0rn!
alamos Aug 5th 2009 5:56PM
This feels like a useless post. This is also a useless comment.
Slipher Aug 5th 2009 6:08PM
If they don't make the information their obtaining available to the person their getting the information off, there violating the Data Protection Act 1998 in the UK which is basically any information a company stores about you can be requested by the person they obtained it off. I'm guessing other countries have similar laws, if not stricter.
Personally I don't care if they know what computer I'm using but its not fair justice when small businesses are strangled with laws and regulations while cash cows like Blizzard can run rough-shed over the competition by bending rules.
Krick Aug 5th 2009 6:17PM
I remember that Valve used to have a tool that would take a snapshot of your system specs and upload it to a database. Then they had a web site that generated a bunch of statistics about the data and the general public could check it out. It was pretty interesting info. I wish Blizzard would do the same thing. They're taking our information, the least they could do is let us see the results in aggregate.
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Krick
http://www.tankadin.com
Shidoras Aug 5th 2009 6:23PM
I suspect that they are doing it so that they do not make up coming expansions unplayable for players
Ruth Aug 5th 2009 8:57PM
Is it possible Blizz is peeping at what mods people are running as well? To work out what sort of things are popular and what they should be looking at implementing into the default UI?
It was a semi-random thought I had yesterday while updating mods one at a time because they weren't all ready for 3.2. XD
Cy Aug 6th 2009 1:05PM
"A few people have already speculated that they're testing the waters for another WoW expansion, but I doubt any expansion is that far along in the process yet"
Mike, come on -- of course the next expansion is far enough along that this type of information is going to matter. What if they decide that they want all new high-quality textures and shadings for the next expansion? Now's a great time to see if the user base could handle a whole zone of better models and such, because the art department and world designers would need to have this information from the very beginning, lest they scrap months of work to change things later.
Also, as reported here on your own site, SC2 was pushed to next year. Unless something's changed in the past two days. I'd buy your theory about this data applying to another Blizzard game if you meant the next-gen MMO they're developing, but I really doubt it's for SC2 -- they're too far into that game for this type of data to be useful, as they'd scrap a lot of development effort if they needed to change something.