@jealouspirate

"It says right in the article that many people (ie: not the company) already consider another headset of the same brand to be of extremely high quality."

Bzzzt. Wrong.

They talk solely about the surround sound system as being the best. Which it might be as headphone surround sound is generally gimmick and crap. That means "many people" (weasel words*) could rate Creative headphones general sound quality as the worst in the world and the article would still be correct.

If you go do some reading about headphones you will quickly find that anything marketed as for gaming is actually a really poor quality product (as most games have terrible sound and you don't notice the poor quality). I use shitty headphones but I at least know they are shitty.

* Weasel words are things like "many people" or "it is commonly known" with no evidence backing them. Press releases are usually absolutely loaded with them. Those of us with a technical mindset and experience with consumer electronics have alarms go off every time we read them without a link to a quality independent review.